New York [Feb. 19, 2021] Attracting more than 4.7 million viewers to its Valentine’s Day episode, Home Town, starring home renovation experts Ben and Erin Napier, delivered a .94 live plus three-day rating among P25-54—a series best since March 2017. The episode, which aired Sunday, Feb. 14, at 8 p.m. ET/PT, garnered a 1.20 live plus three-day rating among W25-54 and a 1.24 L3 rating among upscale W25-54. It also earned a 1.11 among P2+ and a 2.07 L3 household rating. The popular HGTV series follows the Napiers as they revitalize outdated homes with customized renovations in the small town of Laurel, Mississippi.
“This strong ratings performance reflects the ever-growing popularity of Ben and Erin Napier whose warm personalities leap off the screen and make everyone feel like honorary residents of Laurel,” said Jane Latman, president, HGTV. “The ongoing success of Home Town and its spin-offs—on both the linear and digital platforms—is further confirmation that our proven formula of talent relatability, creativity and expertise will always be potent viewership drivers.”
Home Town is currently the most-watched series on HGTV GO, and since its debut on January 3, the season premiere has been the most-watched episode on the platform. On social media, videos promoting the Feb. 14 episode generated more than 4.5 million views across HGTV’s Facebook, Instagram and Twitter accounts. The series also is the top-visited show page on HGTV.com with more than 9.7 million page views since the season premiere.
With more than one million social media followers, the Napiers have achieved pop culture stardom by inspiring passionate fans with chronicles of their daily life restoring homes, raising a family and running their businesses in Laurel. In addition to airing on HGTV, each Sunday, the new episode of Home Town will be available for streaming on discovery+, Discovery Inc.’s new subscription streaming service that launched on Jan. 4.
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to more than 86 million U.S. households; a website, HGTV.com, that attracts an average of 10.5 million people each month; a social footprint of 25.7 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV HOME™ consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram.
HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network.